Karina Rodriguez

Passionate about education, Karina Rodriguez brings more than a decade of expertise as a marketing specialist and published researcher to her role as an educator in the Digital & Social Media Marketing program at the Global College of Business and Technology. With a Master’s in Business Administration and Senior Management, coupled with a Bachelor’s in Marketing, Karina skillfully integrates real-world marketing insights into her teachings. Her dynamic approach fosters interactive learning, guiding students to success and instilling genuine enthusiasm for the ever-evolving world of digital and social media marketing.

Karina’s academic contributions extend to international journals, where her published research focuses on consumer behaviour and marketing strategies. Her expertise is further enhanced by her past leadership roles in diverse marketing agencies, where she served as a team leader and senior project manager. In these capacities, she oversaw multi-faceted marketing projects that drove significant growth for companies across Canada, the United States, Australia, and Europe. This combination of scholarly work and hands-on leadership experience allows Karina to bring a unique, global perspective to her teaching, enriching her students’ understanding of both theoretical concepts and practical applications in the dynamic field of digital marketing.”

Her Favorite Quote:

“As a marketing educator, my mission is to ignite passion and cultivate expertise in the ever-evolving digital landscape. I blend real-world experience with academic insights to empower students, equipping them to innovate and lead in tomorrow’s marketing world. Together, we’re not just learning—we’re shaping the future of digital storytelling and business transformation.”